PSYOP.

This music video was directed by Psyop's Marie Hyon and Marco Spier. It was created for a campaign for Converse shoe's; which builds on the theme of paper doll chains which relates to the way people are connected through the shoe's.
The artists were filmed on a soundstage using three HD cameras and then animated using CGI. The production took about four months to complete as well as the use of nearly 10,000 paper cutouts of the artists. The video uses stop motion, and creates the illusion that the artists are all "unfolding" like paper dolls.